BONUS: How Scrum Masters Turn AI Into a Thinking Partner, Not a Magic Answer Box With Dave Westgarth

Everybody talks about AI in theory. In this BONUS episode, Dave Westgarth talks about it in practice — the boring, everyday ways a Scrum Master and Agile Coach actually puts AI to work. From t-shirt sizing to sprint reports to a self-coded Monte Carlo forecaster, Dave shares what works, what doesn’t, and the one mindset shift that separates people who get value from AI from those who just generate more noise.

From “Magic Answer Box” to Personalised Partner

“Instead of taking it as a magic answer box, using it as a personalised partner to work through problems, look at your ideas, and really hold them in the cold light of day before proposing things.”

Dave came into agile from a development background, moved through project delivery, and had already worked at AI and ML companies long before ChatGPT made the technology personal and accessible. Like most people, he first met these tools as a “magic answer box” — ask a question, get an answer, run with it.

The real shift came when he stopped optimizing for output and started using AI to drive better outcomes: ping the model, get a response, then interrogate it, refine the thinking, and go around again. The value isn’t the first answer. It’s the conversation that sharpens your own reasoning.

These Tools Aren’t Neutral — So Corner Them Into Being a Critic

“If you ask it to be punishing, negative, and brutal, it gives you a lot more relevant feedback.”

One of Dave’s sharpest points: AI tools are not neutral guides. Because of their system prompts and the incentives baked in by the providers, they’re relentlessly positive — they want to affirm you and keep you around, a little like social media.

That makes them weak for anything where you need honest pushback: personas, user stories, feedback on ideas. Dave’s fix is to flip it on its head. Rather than asking “is this any good?” (which reliably earns an “8 out of 10, but to make it a 10…”), he tells the model to be as harsh and brutal as it can and really try to punish the idea. You don’t want a partner that always agrees with you — you want one that pinpoints the areas you haven’t thought about.

The First Real Time-Saver: Reports, and the Themes You Missed

“Are there any themes that have emerged over the last 4 weeks that I might have missed in this latest deck?”

The first thing that stopped feeling like a party trick was the one we all know: project documentation and reporting — sprint reports, status updates, review decks. Instead of letting AI invent the structure, Dave feeds it his own structure plus Teams recordings, notes, and existing docs, and lets it populate the format he already uses.

The trick that goes a level deeper: after several sprints, feed all the AI-assisted reports back in and ask what themes have emerged across the last four weeks that this latest deck might have missed. Again, it stops being an answer box and becomes a partner and critic.

AI Is Part of the Job Now — Like Spreadsheets Once Were

“The way to get ahead now is figure out how to use it as effectively as you can in your role.”

Dave sees the early resistance movement against AI as a false economy. For delivery professionals — project managers, Scrum Masters, agile coaches — knowing how to use these tools well is fast becoming a core expectation, not a nice-to-have.

Vasco draws the parallel to spreadsheets: once dismissed as too complicated and “not my kind of thing,” until people started building real forecasting and capacity models with them and the work changed. AI is on the same arc — still a little mystical today, genuinely useful tomorrow, and eventually just another tool in the box.

A Week With AI in the Loop

“The power that these prompt-to-product tools give you to create these hyper-personalized tools that make you more effective is, in a lot of ways, magic.”

Dave walked through what his week actually looks like with AI in the loop:

    • Monday primer: a scheduled ChatGPT task emails him a scene-set every Monday — last week’s plan and top priorities — so he isn’t spending the first half hour reconstructing where things stood.
    • Priority calls: which items are the toughest, where the quick wins are, where he can get early traction, and where risks might be emerging that he can squash early.
    • Everyday comms: drafting the bones of emails, pings, and project updates so he spends almost no time formatting.
    • Prompt-to-product tools: using Base44, Lovable, and Replit to build his own tools — including a Monte Carlo forecaster that takes his team’s sprint throughput and projects the remaining backlog, replacing an ugly spreadsheet with a clean web app. He also builds AI-powered widgets in Miro for retrospectives, mood check-ins, and planning poker.

The theme running through all of it: hyper-personalized tooling, shaped by your team and your own skills, rather than one-size-fits-all software.

The Myth That AI Makes Scrum Masters Worse

“I can’t see any role of a knowledge worker where having an LLM at your disposal makes you less capable, less knowledgeable, less skilled than someone that doesn’t.”

Dave sees the same adoption spectrum among developers and Scrum Masters — from “I’ll never touch it” to “I’ll never write code by hand again.” And he pushes back hard on an emerging prejudice that echoes the old “technical Scrum Masters are worse” debate: the idea that Scrum Masters who use AI are somehow weaker.

Used well, AI lets you elevate your strengths and cover your gaps — a people-centered Scrum Master can become far more technical, and a technical one far more people-centered, each with a trusted teaching guide right there. The key competency isn’t avoidance; it’s discernment about when to reach for the tool and when not to.

From More Output to Better Outcomes

“The bottleneck has never really been typing code. The bottleneck has been understanding the problems and the customers well enough to define a solution that fixes them.”

Dave’s clearest reframe: AI is driving the price of output down. When volume is easy — more features, more emails, more documents on demand — churning out more of it stops being a differentiator, because everyone can do it. What matters is deciding which problems are worth solving and finding the most effective solution.

Experienced agile professionals have always known the real bottleneck was understanding the customer well enough to define the right solution, not the typing. AI just exposes that in a much starker way: there’s nowhere left to hide behind sheer volume.

What to Pay Attention To — and a Monday Experiment

“It can do a lot of that manual, low-thinking, high-effort work to free you up to do more of the really impactful stuff.”

For Scrum Masters being told to “adopt AI,” Dave’s advice is to let it take the joyless work — the end-of-sprint collateral, the Jira monitoring, the reports and charts — so you can spend your time on the coaching, the strategic thinking, and the organizational-level impact that’s harder to reach when you’re buried in tactical chores.

His concrete Monday-morning experiment: take the two or three prioritized actions from your next retrospective, bring them to ChatGPT or Claude, and ask, “which of these could you really help me with, and how could you help me move the needle?” Start a conversation. You don’t have to accept its answers — the point is to sharpen your own thinking about where you can add the most value next sprint.

Developing “Taste” With AI

“One element of taste is being able to judge it fairly harshly — getting through the beige as quickly as you can to find the little nuggets and gems.”

Both Dave and Vasco land on the same skill for the year ahead: taste. These tools produce a lot of text, and not all of it is useful. Vasco shares his own aha moment — asking for ideas, getting the obvious ones, then repeating “give me more, don’t repeat any” until the model finally surfaced something genuinely unexpected. That simple move turns AI into an engine for exploring the solution space until something clicks. The competency to build is the ability to move through the beige quickly and recognize the gems that materially change what you do next.

Recommended Resources

In this episode, Dave has the following recommendations for those wanting to learn, and take advantage of AI at work:

About Dave Westgarth

Dave WestgarthDave Westgarth is a product and Agile practitioner exploring how AI transforms product development, experimentation, and team workflows. He shares practical insights on leveraging tools to accelerate value delivery and innovation.

You can link with Dave Westgarth on LinkedIn and find him in the Miro community and on Miroverse.

BONUS: How AI Took the Boring Out of Agile Coaching—Where Scrum Masters Should Actually Start, With Michael Dougherty

Today we speak with Michael Dougherty — “Agile Mike” — about how a 30-year veteran of solution development and product leadership made AI a working part of his Agile coaching practice. Michael walks us through the journey from early ChatGPT curiosity, to documentation as the first real win, to the personal-passion project that built his comfort with the tools, and finally to where every Scrum Master should start: the retrospective.

From Curiosity to Toolbox: A Slow Burn That Started With User Stories

“I tried, and I thought it sucked at that. I’d rather write this by hand.”

Michael’s AI journey started in late 2022 with ChatGPT — like most coaches, he tried to make it write user stories and acceptance criteria. It didn’t work. The output wasn’t usable, and he went back to writing them by hand. What looks like a failure was actually the first lesson: not every coaching task is a good fit for AI, and the way to find out is to try. He kept experimenting in the background through 2023 and 2024 — Claude, Grok, Perplexity — while keeping personal use and business use cleanly separated. The real shift came at the Department of Homeland Security, where he sat alongside ex-Googlers, ex-OpenAI people, and an Anthropic alumnus on the team building DHS’s internal chatbot. Watching what AI could do inside a heavily-protected enterprise environment changed his frame: this wasn’t a productivity hack anymore, it was infrastructure.

The Boring, Tedious, Now Quicker: Documentation as the First Real Win

“AI has taken all those boring, tedious tasks and made them quicker, more valuable, and more fun to boot.”

The first AI practice that stuck was documentation — the part of Agile coaching nobody enjoys but every client demands. Michael had spent years writing SDLC docs from blank pages, and his co-author on Shift: From Product to People used to look at empty docs and ask for help getting started. AI removed that blank-page problem. He’d give the model the team context, the client’s documentation requirements, and a template — and get a draft to edit. He stayed in the loop as the human, bringing context, judgment, and final shape, but he no longer started from zero. The same shift happened with presentations: instead of fighting PowerPoint spacing, he tells the AI to drop content into a template and gets back a formatted deck. Small tasks, but multiplied across a coaching week, they bought back real time.

The Personal Project Trick: Find Something You Love First

“Find something you have a passion for, something you really enjoy. That made me feel comfortable with AI so I could do more.”

Michael’s strongest advice for coaches who feel intimidated by AI isn’t to start at work — it’s to build something for yourself, in a domain you care about. His own example: the Nordic Metal Tour Tracker, a personal AI agent for tracking heavy metal bands across Northern Europe (and Spain and Portugal). It plays music. It maps tours by country. It exists purely because he loves heavy metal. The trick isn’t the tool — it’s that working on something he actually cared about removed the fear and built the muscle memory. Once the comfort was there, transferring it to work became a small step instead of a leap. He references the rundown AI as a daily input that keeps him aware of how others — even people in their 80s — are using AI for everything from gardening to balanced school lunches.

A Week With Preppy Paul: Agents, Connectors, and the End of Inbox Drudgery

“Preppy Paul gives me a list of all my meetings today and the top three items I should have on each one — based on my notes, my email, my calendar.”

Michael’s current weekly routine looks nothing like his Agile coaching week from three years ago. He works at Zion Cloud Solutions as a Tier 1 Google AI partner, splitting time across three roles: about 20–30% traditional Agile project management (coaching a Scrum Master on a state of Illinois project), and the rest as an AI Growth Engineer and AI delivery lead on short 4–6 week projects with 3–5 person teams. The backbone is Google Gemini Enterprise — a platform that lets him run Claude, ChatGPT, or any major model behind enterprise protection (Model Armor, the SAIF framework). Inside it, connectors pull in Gmail, Outlook, Calendar, Confluence, Jira, Slack, Teams, monday.com, and thousands of other tools — each agent inherits only the permissions the user already has. A few practical patterns he runs every week:

    • Preppy Paul — an agent that prepares him for the day’s meetings, pulling top topics per meeting from his notes, email, and calendar.
    • Meeting-to-email — AI records and summarises every meeting, and he asks the agent to draft updates to specific team members directly from the summary.
    • LinkedIn drafts in his voice — hashtags, formatting, and tone all match his style; he edits lightly and posts.

The pattern across all of these: the agent isn’t replacing the work. It’s removing the friction between the meeting and the next conversation.

The Retrospective: The Best Place for Every Scrum Master to Start

“Don’t have it be the same darn Jira spreadsheet of the same darn three questions every time. Go to AI and eat your heart out with it.”

When pushed for one thing a Scrum Master could try tomorrow morning, Michael was clear: the retrospective. It’s the one Scrum event where creativity is usually welcome, where format experimentation has a low cost, and where teams are already expecting something new. Ask AI for retrospective formats that fit the team’s current situation — review five or ten options, pick one, run it. The signal you watch for within a week is double: how many improvements the team generated, and how many of them actually got done. The simpler signal is the team’s reaction. If at the end someone says “that was fun” — and then you tell them you used AI to design the format — you’ve shown the team what AI is good for without a single slide or framework. It’s the smallest possible experiment with the largest possible upside.

Experiment Like a Scientist, Not a Spectator

“Don’t be afraid of it. Try whatever you can with it. Have the viewpoint of a scientist.”

The trap Michael sees most coaches falling into is curiosity without commitment — reading about AI, watching demos, talking about it, but never building anything. His framing is the opposite: be a scientist. Run experiments. Some will fail (his user-story attempt did). Some will quietly become essential (documentation did). The way to find out which is which is to keep trying, in low-stakes contexts, with both personal projects and small work experiments. The coaches who’ll be useful to their teams in 18 months aren’t the ones who can describe AI accurately — they’re the ones who’ve built enough small things to know what AI is bad at, what it’s surprisingly good at, and where the human in the loop has to stay.

About Michael Dougherty

Michael Dougherty“Agile Mike” has over 30 years of experience with solution development and product leadership, working in nearly every IT role that exists and literally hundreds of companies during his career. Michael has taught multiple Agile courses to over 1000 people, spoken at multiple events and podcasts, written dozens of blogs, and has been recently serving the US Government. He is the other co-author of Shift: From Product to People.

You can link with Michael Dougherty on LinkedIn and find more about his work at shiftingpeople.com and AP8XGlobal.com.

31st August 2026 at 10:05 CET*

BONUS How AI Took the Boring Out of Agile Coaching With Michael Dougherty*

Substack Week: AI in Product Management, Enhancing Product Development Through Artificial Intelligence with Toni Dos Santos

In this Substack Week episode, we explore how artificial intelligence is transforming product management with Toni Dos Santos, co-author of The Product Courier newsletter. From automating routine tasks to enhancing strategic decision-making, Toni shares practical insights on leveraging AI to build better products faster and more efficiently.

From Music to Banking to AI Product Management

“I wanted to work in that area to find ways to put innovation to service to the consumers, and making it as invisible as possible.”

Toni’s journey into AI and product management began in an unexpected place – the music industry. After working as a music producer, his interest in innovation led him to banking, where he discovered the untapped potential of data analytics. His experience working with machine learning and deep learning in banking laid the foundation for his current work with generative AI in product management. The launch of ChatGPT in 2022 sparked his deep dive into applying AI to product management challenges.

Revolutionizing User Story Creation with AI

“User stories are a big pain for many product managers, particularly junior ones… The idea is that you provide the AI with a PRD or description of the product, and it’s going to write user stories based on best practices.”

Toni explains how AI can transform the process of writing user stories by automating the initial drafting while preserving the essential collaborative aspects. He emphasizes that while AI can handle the mechanics of writing, the real value comes from using it as a springboard for deeper discussions with the team. The technology can suggest edge cases, highlight potential gaps, and provide a structured foundation for further refinement.

AI as a Tool for Understanding User Needs

“Use all the transcripts, the feedback from user interviews that I have, feed it to AI and retrieve from it the key pain points, the major patterns that it identifies.”

Continue reading Substack Week: AI in Product Management, Enhancing Product Development Through Artificial Intelligence with Toni Dos Santos

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