Angel Diaz-Maroto on empathy and the critical role of the Product Owner

Scrum has a foundational story that many of us know. The Pig and the Chicken story. Through that story we learn that in Scrum there are “insiders” (the Pigs, who are committed), and outsiders (the Chickens, who are merely involved). The role of the Product Owner is often looked at as a “chicken”, however Angel relates a different perspective. He talks about the critical role of the Product Owner in a Scrum team as well as the approach he used to bring the Product Owner role back into the team.

About Angel Diaz-Maroto

Angel is a seasoned and very energetic Agile coach and a frequent speaker at international conferences and Agile events in Europe and America. He is Certified Scrum Coach. Currently he is member of Agilar, one of the leading Agile coaching firms in Europe and Latin-America.
He is now at Agilar, but before he was the leader at one of the biggest Agile transformations in europe, including business and IT at the Spanish branch of a multinational bank (ING). He lead the transformation from the trenches and starting from scratch. He as more than 15 years of experience in many different roles and is a professor at ESNE (University School of design, innovation & technology).
You can link up with Angel Diaz-Maroto on LinkedIn and connect with Angel Diaz-Maroto on Twitter.

Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Internal Conference
Checklist
Internal Conference
Checklist
Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and TRANSFORM The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and TRANSFORM The way your team works
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Access three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
FREE! Audiobook Chapters: Overcome Team Resistance and Gain Leadership Buy-In
Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
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