Deniz Ari: Why Your Process Changes Are Failing—The Stakeholder Alignment Problem

Deniz explores the challenges of implementing change in organizations, emphasizing that change is always a long and difficult process requiring patience and trust. Drawing on the Change Curve concept, Deniz shares a personal experience trying to improve project visibility by cleaning up backlogs in JIRA for 10 in-flight projects. Despite good intentions, Deniz found themselves as the only person using the tool, with team members and Product Owners using different systems that better suited their specific needs—POs wanting only high-level items while the development team needed to split items into smaller tasks. Through this experience, Deniz learned the crucial importance of having all stakeholders (Product Owners, development teams, and managers) aligned on using the same tool, and understanding the unique perspectives of each group before implementing process changes.

In this episode, we refer to the Change Curve.

Self-reflection Question: What changes have you attempted to implement that failed because you didn’t fully understand the different needs and perspectives of all stakeholders involved?

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About Deniz Ari

Deniz is an innovative, driven professional with expertise in Agile coaching, delivery management, data science, and technology transformation. As a Scrum Master and Agile Coach, Deniz builds high-performing teams, drives strategic execution, and fosters collaboration. Passionate about continuous improvement, they lead cultural shifts, optimize processes, and deliver scalable, high-quality outcomes.

You can link with Deniz Ari on LinkedIn.

Madhuri Korapati: The change curve model for Agile teams, and team members

Madhuri was an active part of an Agile transformation at a department. They started by focusing on one team, and as she worked with that team, she noticed that things were moving slow. This helped her understand that, even if the team adopts practices and processes, there’s a deeper change that is needed, and each team member experiences the change in a different way, and at a different pace. Listen in to learn what is that deeper change, and learn more about the change curve model.

About Madhuri Korapati

Madhuri a self-motivated servant leader with 14 years of software industry experience across Payments and Banking sectors. She is a Scrum Master at Mastercard, and enjoys helping teams in their agile transformation and showcasing their improvements. 

You can link with Madhuri Korapati on LinkedIn and connect with Madhuri Korapati on Twitter.

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Discover practical, real-world solutions from leading Agile practitioners. Access three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
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