BONUS: Erwin van der Koogh, #NoEstimates as seen by a CEO

Does your company need estimation? Listen to Erwin’s take. He’s a CEO. He should know.

Erwin has his own company and invests his own money in that company. For him, #NoEstimates solves a clear problem: too much time wasted estimating, instead of producing.

He challenges us to investigate how much money and time we already invest in that process, and then to measure the benefits. Are we getting enough return on the time and money we invest on estimation?

We learn about Erwin’s story of adoption. How he started with gradually larger projects, even at larger clients, and what he learned about the dynamics that push companies to make larger and larger decisions. Those larger decisions look like they require estimates, but why aren’t we questioning the need to make large decisions (large batch)?

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