BONUS: Why Your Organization Is Still a Factory — And What an Octopus Can Teach You About Transformation

Phil Le-Brun and Dr. Jana Werner both work inside Amazon, advising Fortune 500 leaders on transformation. But before Amazon, they spent decades in the trenches — Phil as International CIO of McDonald’s, Jana leading change in banking and logistics. Together they wrote The Octopus Organization (HBR Press) to explain why most companies are still running on a hundred-year-old factory model, and what the alternative looks like.

“We Want to Help You Make Your Own New Interesting Mistakes”

“We keep saying, as Phil likes to say, can we help you make your own new interesting mistakes and avoid the mistakes that we see again and again.”

Jana and Phil are both practitioners who have led large-scale changes — and made mistakes they’re now happy to share. Jana describes working with incredible, smart, thoughtful people inside large organizations who weren’t trusted, weren’t allowed to do the work they could do, and couldn’t be their best selves. She managed to turn teams considered underperforming into rock stars simply by listening and giving them space. Phil saw the same pattern at McDonald’s — incredible people who knew the answers but weren’t allowed to act on them. A disastrous standardization push from 2002 to 2004 taught him that top-down efficiency mandates don’t work. The CEO left, and Phil got the opportunity to tap into people lower in the organization, define a common mission, and start building from there.

The Factory Model Nobody Questions

“There was no upside for her people taking ownership because you could have career-limiting effects if you made a mistake, if you were seen to be making a mistake or overstepping.” Continue reading BONUS: Why Your Organization Is Still a Factory — And What an Octopus Can Teach You About Transformation

Bhavin Shukla: De-Scaling an Agile Organization — Removing Bureaucracy Without Losing Consistency

“Before people understand what needs to change, and how they need to adopt, what it means to them in their day-to-day work, and how it’s going to help and add value — those conversations are missing.” – Bhavin Shukla

Bhavin brings a challenge many organizations face but few talk about openly: de-scaling. He’s working with an organization that adopted a scaling framework for consistency — shared language, standardized tooling, uniform processes across business units. It worked for alignment, but it also created bureaucracy. Now leadership wants to become leaner and more nimble. The problem? The de-scaling itself is happening cookie-cutter style. Changes are being rolled out — new framework versions, new tools, flow metrics — without explaining the “why” to the people affected.

The result is burnout and two parallel ecosystems running simultaneously: the old meeting structures people never abandoned, and the new Scrum events layered on top. Bhavin and his coaching peers ran a “Million Meeting Minutes” workshop, collecting data on how much time teams spend in meetings, what decisions get made (or don’t), and who dominates conversations. The data revealed the overlap and waste. The experiment now is mapping those parallel systems and working with teams to understand which problems each structure actually solves — consolidating where possible while maintaining the consistency of language the organization genuinely needs.

Self-reflection Question: In your organization, are there parallel meeting structures addressing the same problems? What would it take to map them and start a conversation about consolidation?

Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters

Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today! The Tips from the Trenches – Scrum Master edition audiobook includes hours of audio interviews with SM’s that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome!

About Bhavin Shukla

Bhavin ShuklaBhavin joins us from Australia. Bhavin is driven by unlocking potential and helping people thrive in ambiguity through clarity, honesty, and discipline. He believes growth comes from truthful conversations, thoughtful experimentation, and learning from failure. Guided by ownership, confidence, kindness, and purpose, he focuses on what matters most to build meaningful progress for himself and others.

You can link with Bhavin Shukla on LinkedIn.

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Discover practical, real-world solutions from leading Agile practitioners. Access three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
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