Gemma Murray: The Key to Successful Agile Product Ownership, The Value-driven Product Owner

The Great Product Owner: The Key to Successful Agile Product Ownership, The Value-driven PO

In this segment, Gemma highlights the importance of a great Product Owner (PO) in agile methodologies. A great PO is always asking “why”, and is constantly seeking to understand the value of the product and the work being done by the team. Gemma describes a PO that came into a team that was maintaining a product, but with their focus on value and constant seeking of feedback, they were able to pivot and make improvements based on data and customer feedback. The PO was able to maintain a great relationship with the team by always listening and acting on feedback from the outside.

The PO focused on collecting metrics to validate their ideas and make data-driven decisions. By being able to listen to and act on feedback, the PO was able to make quicker and better decisions that were in line with the needs and wants of the customer. This ability to listen and act on feedback is a superpower for any PO and is key to their success in agile methodologies.

The Bad Product Owner: The Destructive Effects of a Disempowered Agile Product Owner

In this segment, Gemma discussed a common anti-pattern in product ownership, where the Product Owner may not feel empowered to make decisions. This can result in the team looking for clarity from other sources and the PO not feeling like they are part of the team. Gemma recounted out a real-life scenario where a PO manager became involved in the product development process and started imposing ideas onto the backlog. The manager believed they were supporting the PO and team but this resulted in the PO becoming a silent voice in the team.

To address this issue, Gemma offered several tips. She advised sharing observations with the manager to help them reflect on their behavior, separating behavior from consequences, and avoiding assumptions about others’ thoughts. It is important to clarify the consequences of the behavior, in this case, the PO not feeling confident enough to make decisions on the product. By taking these steps, Gemma aimed to help others resolve similar challenges in product ownership.

Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Gemma Murray

Gemma works as an Agile Coach for MOO, a branding company whose vision is to provide ‘Great design for everyone’. Having worked in various change roles using both waterfall and agile approaches throughout her career, Gemma believes in the diversity of teams to unlock innovation, creativity and delivering value.

You can link with Gemma Murray on LinkedIn.

Alberto Brandolini on the power and importance of observation

When are we successful as Scrum Masters? We don’t really know until we start observing the patterns of behaviour and communication between the team members and other stakeholders involved. Alberto describes some patterns of behaviors he looks for to assess his success.

About Alberto Brandolini

Alberto looks at himself as sit at the intersection between the Agile/Lean community and the Domain-Driven Design community. Sometimes, he says, the solution is to write better software, sometimes the solution is to take a big modelling surface and see “the problem” in all its magnificence, sometimes the solution is to have a beer.
You can link up with Alberto Brandolini on LinkedIn, or connect with Alberto Brandolini on Twitter.

Nicolas Umiastowski measures his success as a scrum master by the behavior changes he observes

Being a change agent is about helping people and teams go through behavior changes. Scrum Masters need to have a very clear idea of what behavior changes they hope to see in the teams and organizations they work with, to be able to measure their success. Nicolas shares his ideas on what are some of the behavior changes that we should be looking out for as Scrum Masters.

About Nicolas Umiastowski

Nicolas is 40 year old. He is a a French agile coach, specialized in Scrum and Kanban with a strong experiences in Digital and web projects.
He likes Design thinking, storyboarding (especially paper prototypes), getting real feedback from real users, and helping the team to reach symbiosis, and to find meaning in what they do. He is absolutely passionate about agility, but aware that depending on the context (as a consultant), agility can be different from one company to another.
You can find Nicolas Umiatowski on twitter, and follow his blog in french: Nicolas Umiatowski in french.

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Down-to-earth, hard-earned Scrum Masters lessons and the Tips from the Trenches e-book table of contents, delivered by email
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
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Internal Conference
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Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and TRANSFORM The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and TRANSFORM The way your team works
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NEW! FREE Product Owner Mini-Summit
Join us for this new Mini-Summit featuring seven pre-recorded sessions handpicked from our most popular past events.
NEW! FREE Product Owner Mini-Summit
Join us for this new Mini-Summit featuring seven pre-recorded sessions handpicked from our most popular past events.