In this episode, we refer to INVEST criteria and Behavior Driven Development.
The Great Product Owner: Clear Outcomes, Strong Refinement, and Space for the Team
“He doesn’t say how. That allows the team to own the solution.” – Deborah Colombari
Deborah describes a great Product Owner who came from project management, but learned to work deeply with upstream discovery and refinement. This PO uses INVEST criteria, Behavior Driven Development-style acceptance criteria, and explicit policies so that developers understand what needs to be done and why. He writes down expected outcomes at the epic and feature level, not only at the story level.
Because he does not have a developer background, he depends on the tech lead, and Deborah sees that as a strength when the collaboration works. The PO brings business outcomes and clarity. The team brings technical options and owns the solution. That split creates room for trust.
Self-reflection Question: Does your Product Owner make the outcome clear while still leaving the solution to the team?
The Bad Product Owner: Adding Work Without Understanding the Consequences
“He was doing whatever he wanted without thinking of the consequences.” – Deborah Colombari
Deborah’s Product Owner anti-pattern is a cross-team PO who accepted incoming requests and simply added them to the Sprint. There was no clear requirement discussion, no Definition of Done check, no Definition of Ready conversation, and no technical refinement with someone who could expose complexity. The PO treated every request as urgent, even when it was not, and told developers to stop their current work to pick up the new item.
The result was more parallel work, broken Sprint Goals, less predictability, and a destabilized team system. Deborah eventually had to step partly into the Product Owner space to limit WIP and protect delivery. The lesson is blunt: Product Owners who ignore consequences turn priority into chaos.
Self-reflection Question: What is the cost of every “small urgent request” your team accepts mid-Sprint?
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About Deborah Colombari
Deborah is an Enterprise Agile Coach with a decade of experience championing Agile principles across organizations. Passionate about collaboration and continuous improvement, Deborah genuinely loves what she does—empowering others to work smarter, deliver value, and thrive in dynamic environments.
You can link with Deborah Colombari on LinkedIn.
