Scott Smith: Empathy and Availability Define Excellent Product Ownership

The Great Product Owner: Always Present, Always Available, Always Curious

“They are always present. They always make themselves available for team members that need them.” – Scott Smith

Scott is currently working with a Product Owner who exemplifies what great PO collaboration looks like. This person is always present—not just physically but mentally engaged with the team’s work and challenges. They make themselves available for team members who need them, responding actively on the team chat and interacting consistently.

What makes this PO stand out is their empathy and curiosity. Instead of being defensive when questions arise or challenges emerge, they lean into helping the team understand and solve problems. They show genuine curiosity about what the team is experiencing, asking questions and exploring solutions together rather than dictating answers.

This PO understands that their role isn’t to be the smartest person in the room but to be the most available, most collaborative, and most curious. The result is a team that feels supported and empowered, with clear direction and someone who genuinely helps them answer the hard questions. Scott’s experience with this PO demonstrates that presence, availability, empathy, and curiosity are the foundations of great Product Owner work.

Self-reflection Question: How present and available are you to your team, and do you approach their questions with curiosity or defensiveness?

The Bad Product Owner: Never There When the Team Needs Direction

“The PO was never present. The team had lack of clarity, and vision, and had no direction or someone who would help answer those questions.” – Scott Smith

Scott has also experienced the opposite extreme—a Product Owner who was never present. This absence created a cascade of problems for the team. Without regular access to the PO, the team lacked clarity about priorities, vision, and direction. They had questions that went unanswered and decisions that couldn’t be made.

The result was frustration and a team that couldn’t move forward effectively. An absent PO creates a vacuum where uncertainty thrives. Teams end up making assumptions, second-guessing decisions, and feeling disconnected from the purpose of their work.

The lack of someone who can help answer strategic questions or provide guidance means the team operates in the dark, building things without confidence that they’re building the right things. Scott’s experience highlights a fundamental truth about Product Ownership: presence isn’t optional.

Teams need a PO who shows up, engages, and stays connected to the work. Without that presence, even the most skilled team will struggle to deliver value because they can’t align their efforts with the product vision and customer needs.

Self-reflection Question: If your team were asked whether you’re present and available as a Product Owner or Scrum Master, what would they say?

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About Scott Smith

Scott Smith

Scott Smith is a 53-year-old professional based in Perth, Australia. He balances a successful career with a strong focus on health and fitness, currently preparing for bodybuilding competitions in 2026. With a background in leadership and coaching, Scott values growth, discipline, and staying relevant in a rapidly changing world.

You can link with Scott Smith on LinkedIn.

Stuart Tipples: The Ghost Product Owner vs. The Storytelling Master

The Great Product Owner: The Storytelling Master

Stuart describes an exceptional Product Owner who worked with an API team on what could have been a dry, unsexy product. This PO excelled by maintaining clear availability through established office hours, showing up consistently for the team, and avoiding micromanagement. The standout quality was their ability to tell compelling stories that created clarity and got the team onboard with the vision. Through storytelling, this PO helped the team communicate the value of their work, transforming a potentially mundane product into something meaningful and engaging for both the team and stakeholders.

The Bad Product Owner: The Ghost with the Most

Stuart encountered a problematic Product Owner working with a customer-portal team dealing with edge cases, legacy systems, and messy code. This PO earned the nickname “The Ghost with the Most” because they were never available when needed. They would miss sprint planning sessions, delay or skip backlog refinement entirely, and leave team members to fill the gap while juggling their own responsibilities. Stuart learned to address this directly by outlining how the PO’s behavior affected the team and delivery, asking “Can I help you?” The PO initially reacted defensively but eventually admitted they weren’t happy in the role.

Self-reflection Question: How effectively does your Product Owner use storytelling to create clarity and help the team understand the value of their work?

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Shift: From Product to People Cover

Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.

🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.

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About Stuart Tipples

Stuart is an Agilista, a coach, Scrum Master, agile delivery. A husband, Dog Dad, and as Star Wars nerd. Positive disruptor. Passionate about helping teams and individuals build and ship awesome products to their customers. Stuart also blogs at www.yourebelscrum.com

You can link with Stuart Tipples on LinkedIn.

Marina Lazovic: Leadership Skills Make the Difference for Product Owners

The Great Product Owner: The PO as a Leader

Marina identifies that while product skills are important, it’s leadership abilities that truly distinguish exceptional Product Owners. Great POs demonstrate strong empathy and lead by example, creating an environment where the team feels supported. Marina emphasizes the importance of availability – outstanding Product Owners make themselves accessible to their teams when needed, establishing a presence that goes beyond just attending ceremonies. This leadership through presence and support fosters trust, enabling teams to approach challenges with confidence knowing their PO has their back.

The Bad Product Owner: The PO Who Did Not Understand Their Team

Marina describes a problematic pattern where Product Owners fail to understand their team’s strengths and weaknesses. These POs lack awareness of team composition – not recognizing the balance between senior and junior members or understanding their specific challenges. This blindness leads to unrealistic expectations about what the team can accomplish in a sprint. Marina suggests addressing this by establishing regular sync meetings with the PO to discuss team dynamics and challenges. By helping Product Owners understand team composition, Scrum Masters can bridge this knowledge gap and foster more realistic planning and expectations.

Self-reflection Question: How might you help a Product Owner better understand the unique composition and capabilities of your team without creating an adversarial dynamic?

Global Agile Summit 2025

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About Marina Lazovic

Marina is a Scrum Master and Kanban Trainer from Belgrade, Serbia, with nearly a decade in the IT industry. Though not from a technical background, she is passionate about helping development teams and organizations optimize processes and build great products using Agile. She thrives on driving efficiency and fostering collaboration.

You can link with Marina Lazovic on LinkedIn.

Antti Horelli: Balancing Product Owner Responsibilities with Team Empowerment

The Great Product Owner: Sharing Responsibility with the Team

The great Product Owner excels by being present and actively sharing knowledge with the team. While the PO role can be overwhelming due to its responsibility to abstract complexity from the team, the best POs find ways to share responsibilities appropriately. They understand that their role goes beyond making decisions and includes enabling the team to participate in the product discovery process.

The Bad Product Owner: The Absent Decision Maker

In this anti-pattern, the Product Owner was only available for planning and sprint reviews due to other commitments. This limited availability severely impacted the team’s ability to make progress, especially given the complex nature of software development where requirements are discovered rather than pre-defined. The absence of business knowledge during development led to delays and misunderstandings, highlighting how critical continuous PO involvement is for team success.

For tips on how to help PO’s be more present, check out our Sprint PO Checklist which includes tips on how to lead that conversation and a clear set of questions to go through together with your PO.

Self-reflection Question: How can you help ensure more presence and better collaboration between the Product Owner and the development team?

The Scrum Master Toolbox Podcast Recommends…

🔥 In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching! 🔥

Shift: From Product to People Cover

Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.

🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.

Buy Now on Amazon
The Scrum Master Toolbox Podcast Recommends…

About Antti Horelli

Antti is an experienced Agile Coach from Finland, dedicated to empowering teams. With a systems-oriented, empathetic approach, he fosters collaboration and effective communication. With decades in IT, Antti transitioned from technical roles to methodology, where he passionately helps people and teams reach their full potential.

You can link with Antti Horelli on LinkedIn. 

BONUS: Navigating the Path to SRE, A Guide to Adopting Site Reliability Engineering in Your Enterprise, with Vlad Ukis and Philipp Gündisch

Siemens Healthineers engaged Philipp and Vlad due to growing challenges with their platform. As more users started using the platform, the availability requirements increased, and they wanted to reduce downtime. However, their current operations capabilities did not allow them to achieve the uptime and availability needed, and there was also a problem with the time it took to recover from failures. To address these challenges, Siemens Healthineers decided to adopt SRE as a solution to improve their operations and increase reliability. The adoption of SRE was added to the list of big initiatives, and Vlad and Philipp worked through the organization to get buy-in and support for the change.

Overcoming Challenges in Adopting Agile, Scrum, SRE: A Journey in Change Management and Leadership

Continue reading BONUS: Navigating the Path to SRE, A Guide to Adopting Site Reliability Engineering in Your Enterprise, with Vlad Ukis and Philipp Gündisch

Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Internal Conference
Checklist
Internal Conference
Checklist
Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and TRANSFORM The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and TRANSFORM The way your team works
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Access three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
FREE! Audiobook Chapters: Overcome Team Resistance and Gain Leadership Buy-In
Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
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