BONUS: The End of Product Management? The Unstoppable Rise of Product Engineers With Anton Zaides, Rafa Paez, and Max Piechota

In this BONUS episode, we explore the emerging concept of the Product Engineer with three experts in the field: Anton Zaides, Rafa Paez, and Max Piechota. Together, they discuss how software engineers are evolving beyond just technical skills to embrace product thinking, business understanding, and customer empathy. This shift represents a move toward what they call “M-skilled” professionals who combine technical expertise with product sensibility to create greater impact.

The Evolution of Software Engineering

“The role of the software engineer is evolving to a product engineer…they understand what to build and why they are building it.”

Rafa Paez kicks off the conversation by sharing insights from his article on Substack, titled “The Rise of the 100x Product Engineer.” He explains how the modern software engineer is taking on greater ownership of their work, focusing not just on writing code but understanding the underlying business reasons for features. This new breed of engineers thinks critically about product metrics, challenges assumptions, and takes extreme ownership of outcomes rather than just outputs.

Breaking Product Management

“Engineers don’t really care about what they work on…but what if they did?” Continue reading BONUS: The End of Product Management? The Unstoppable Rise of Product Engineers With Anton Zaides, Rafa Paez, and Max Piechota

Substack Week: Why Product Management is Broken and How to Fix It With Anton Zaides

In this SPECIAL Substack Week episode, we dive deep into the current state of product management with Anton Zaides, a seasoned software engineer and leader. Anton shares his perspectives on why product management is fundamentally broken and offers practical solutions for organizations looking to improve their product development processes.

The Journey to Engineering Leadership

“I started to search for content from other engineering managers and focused on practical insights.”

Anton’s journey spans 15 years in software engineering, from game development to DevOps and scaling startups. His transition to leadership revealed a gap in practical leadership content, which inspired him to start sharing his own experiences. Drawing from his four years as an engineering leader in a startup, Anton noticed patterns in product management that needed addressing, leading to his viral article on the topic.

The Broken State of Product Management

“My team was working on a feature, that got canceled the day after it was released.”

Continue reading Substack Week: Why Product Management is Broken and How to Fix It With Anton Zaides

Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Internal Conference
Checklist
Internal Conference
Checklist
Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and TRANSFORM The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and TRANSFORM The way your team works
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Access three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
FREE! Audiobook Chapters: Overcome Team Resistance and Gain Leadership Buy-In
Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
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