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BONUS: Why Experience is the Agile 3.0 with Jurgen Appelo

To start us off, Jurgen shares a personal secret that he had not shared before. And that secret explains why discuss some of the topics we do in this episode. 

Jurgen has applied a fair amount of the insights he’s collected over the years during 2020 when his own business got severely affected by the COVID19 crisis. Some of the projects he took on are on his blog –  like this Painting 3.0 post –  but there’s a lot more he shares in this segment. He hear about how Jurgen experimented with his own business during the pandemic. One piece of advice he shared, was to go to extremes with the experiments, trying something completely different from your regular approach or product. 

Introducing the idea of an Agile 3.0

We reflect on the 20 years of the Agile Manifesto (published in 2001), and what that means for product and software development. Jurgen shares a personal story to illustrate how a different approach to customers (“the experience approach”) can significantly change the perspective that people have on the services and products they use. 

This focus on experience may become what Agile 3.0 is all about. Including the role of games, and game mechanics in the design of products and services. But Jurgen takes it further and talks about experiences at all levels, not just the customer. We talk about the experience we have as employees working for an organization, and the need to start talking about “experience owners”, not “product owners”. 

Gamifying learning, to create a rewarding learning journey

We know that continuous learning is an aspect of modern work, knowledge work. However, how do we create that need, and design to continuously learn? Jurgen shares his latest project shiftup.work, a site where people can learn at their own pace, and get credits for learning. He uses gamification mechanics to create a rewarding learning journey through a community site. To learn more about shiftup.work, check out the learning site

About Jurgen Appelo

Jurgen describes himself as “the creative networker”. But sometimes he’s a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy. Inc.com has called him a Top 50 Leadership Expert and a Top 100 Leadership Speaker. He’s also one of the most influential Agilists, thanks to his work on Agile Management with his book Management 3.0

You can link with Jurgen Appelo on LinkedIn and connect with Jurgen Appelo on Twitter.

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