“Success is when team members say thank you, and praise others for delivering a successful product.” – Danil Chernyshev
For Danil, success as a Scrum Master is never one thing—it’s a combination. It’s the moment team members thank each other and credit the whole group for a product that actually landed with customers.
As he reminds us, Scrum Masters, Product Owners, and developers are all there for the same reason: to deliver a product and solve real problems for the end user. A healthy team that has fun together but ships nothing has only spent time and money. A team that delivers but burns everyone out, until no one wants to see each other again, isn’t a success either.
Real success is the synergy of both: a productive team, happy customers and stakeholders, and people who still have the energy to keep going. Danil also turns the lens inward—success means understanding where you are in your own journey.
And it grows from action: when teams get stuck overthinking, he guides them back to what’s inside their control, helps them find the smallest valuable step, and gets them experimenting. Start where you are, do what you can, then learn from it.
Self-reflection Question: Are you optimizing for a happy team, a delivered product, or the synergy of both—and how would you know the difference?
Featured Retrospective Format for the Week: Lean Coffee (paired with 1-2-4-All and 5 Whys)
Danil doesn’t lock himself into a single retrospective format—he chooses based on the sprint, guided by “common sense in Scrum.” His default is to keep a running list of topics gathered throughout the sprint, then open the retrospective with a Lean Coffee session to democratically decide what to discuss.
From there, a light topic gets a quick Lean Coffee conversation, while a deeper one moves into 1-2-4-All from Liberating Structures or a 5 Whys. The non-negotiable for Danil: every retrospective must end with actionable action items. A retro that produces only conversation and no change, he says, was a waste of time—maybe fun, but still a missed opportunity to reflect, learn, and adapt.
Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters
Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today! The Tips from the Trenches – Scrum Master edition audiobook includes hours of audio interviews with SM’s that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome!
About Danil Chernyshev
Danil is a results-driven Scrum Master and Delivery Manager passionate about optimizing SDLC processes and unlocking development teams’ potential. With a keen interest in AI, he empowers organizations to innovate and excel, bridging agile practices with cutting-edge technology for impactful results.
You can link with Danil Chernyshev on LinkedIn.

Retrospectives, planning sessions, vision workshops, we are continuously helping teams learn about how to collaborate in practice! In this Actionable Agile Tools book, Jeff Campbell shares some of the tools he’s learned over a decade of coaching Agile Teams. The pragmatic coaching book you need, right now! Buy
Tom is a Lean-Agile Coach & Scrum Master, who is trying to solve the problem that it has been more than 20 years since the Agile Manifesto, but Business Agility is still not the norm. Tom is currently writing “Production line for the mind: The Practicing Principle”, with the idea of making agility simple to understand & to implement – and not just for software.
Thorben is an experienced Scrum Master & Team Lead in the eCommerce space, showcasing expertise in leadership, LeSS, Scrum, team management, and engineering. With an insatiable desire for learning and a relentless pursuit of progress, Thorben embodies a fervent passion for leadership, agility, and technology.
Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today!
Caterina is a social anthropologist and passionate Scrum Master. She regards organizations like villages – or cities – with their own language, institutions, and explicit and many implicit rules. Caterina works and lives in Germany and helps groups of people, big and small, in their agile journey.
Shahin Sheidaei is an Agile, Lean and Success Coach,International Speaker, Transformation Expert, and Entrepreneur.