Simon Flossmann: The Proxy PO that worked for a team of Product Owners

In this episode, we talk about collaboration with customers, and how that can help the team and PO to work well together. And we discuss what happens when the PO is only a proxy to multiple other PO’s.

The Great Product Owner: The Great Collaborator 

Great Product Owners are able to collaborate closely with the stakeholders and customers. In this segment, we talk about the PO that was able to communicate with the customers in a way that helped him bring insights and knowl3edgte to the team so that the team could understand better the problems the customers were facing, and come up with innovative solutions.

The Bad Product Owner: The Proxy PO that worked for a team of Product Owners

When the PO is nothing but a proxy for another decision-maker, the team will suffer. In this segment, we talk about a PO proxy that had several big obstacles in their way: there were multiple PO’s to work with (a team of PO’s), and on top of that a “chief PO”. How can a PO succeed when they are unable to make decisions? How can the Scrum Master help that PO? Listen in to learn about Simon’s approach in that situation.


Are you having trouble helping the team working well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at: 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Simon Flossmann

Simon helps teams effectively use Scrum and an agile mindset to deliver products and services that matter! As a Scrum Master and Professional Scrum Trainer, licensed by, he supports teams and organizations of varying sizes in a wide range of business domains, like automotive, home appliance, energy sector, federal government agency, and insurance.

You can link with Simon Flossmann on LinkedIn and connect with Simon Flossmann on Twitter.

You can follow Simon Flossmann’s writings on this home page.

Carolina Gorosito shares her own map to navigate complex systems

Mapping is a tool we don’t talk about enough. Mapping includes visualization, affinity grouping, analysis and synthesis all in one tool. We don’t talk about enough this tool that can literally help you map your way to success. In this episode we talk about different types of mapping approaches that can (literally) help us navigate the system we work within.

About Carolina Gorosito

Carolina is a natural connector and team enabler, great at finding people’s strengths and helping them combine their skills to become hi performers in the organisations and obtain better results every day.

You can connect with her via her personal blog:

You can link with Carolina Gorosito on LinkedIn and connect with Carolina Gorosito on Twitter.

Top 5 of 2015 BONUS: Bob Marshall on Empathy, NVC and the key skill for Scrum Masters

In this very special episode we talk with Bob Marshall, aka Flowchainsensei on twitter. We discuss some of his outstanding work:
The Marshall model, where Bob Marshall explores the different types of mindsets and their influence on the effectiveness of organizations.

Simply put, the Model explains how the effectiveness of any knowledge-work organisation is a direct function of the kind of mindset shared collectively by all the folks working in the organisation – managers, executives and employees, all. – Bob Marshall

The Anti-matter principle, where Bob explores a single, overarching principle that could guide the actions of those that take Agile seriously.

“Attend to folks’ needs.” — Anti-matter principle

Empathy as a key skill for Scrum Masters

We also discuss one of the key skills for Scrum Masters: Empathy. How to develop it, and what resources are available for those that want to grow their ability to experience empathy.
We mention resources such as videos by Marshall Rosenberg and Carl Rogers.

The Story of the Anti-matter principle

If you are familiar with the anti-matter principle, you have probably wondered where the idea came from. Bob explains the organizational setting that led him to develop what he later called the anti-matter principle. In this section we also discuss the Theory X and Theory Y contrasting theories of management, developed by Douglas McGregor in his famous book: The Human Side of the Enterprise.

A special attention is given in our conversation to the impact of Extrinsic Motivators on the degrading of organizational performance over time. A must listen, if you ask me 🙂

Enjoy this first special episode of the Scrum Master Toolbox Podcast.

About Bob Marshall

Bob Marshall has been at the forefront of Digital Business for more than twenty years.
Throughout, he has consistently inspired people to improve their effectiveness – along with the effectiveness of their teams and organisations. He spent three years as founder and CEO of Familiar, Europe’s UK’s first one hundred percent Agile software house and digital consultancy start-up, serving major Digital Business clients in Telecoms, Finance, Travel, Media, and eBusiness.
He has for the past fifteen years headed Falling Blossoms – a Digital Business Consultancy advising organisations how best to go about applying Digital to achieving their business objectives.

He is also the co-founder of the Rightshifting movement, and the creator of the Marshall Model (Dreyfus for the organisation), as well as Prod•gnosis, Emotioneering and FlowChain; the enterprise-wide approach to developing software-intensive products and services.

He has also pioneered the application of psychology and psychotherapy techniques to Digital Business and Digital Business Transformation.

You can find Bob Marshall on Twitter, and link with Bob Marshall on Linkedin.
You can read his regular postings on the Flowchainsensei blog.

Top 5 of 2015: Two Transformative Lessons in One Project | Jeff Campbell

There are many learnings we collect along our journey as Scrum Masters. However, transformative lessons are not that common, except for Jeff in this particular job. Listen how he learned 2 lessons that totally changed how he looks at his job as a Scrum Master.

About Jeff Campbell

Jeff is an Agile Coach who considers the discovery of Agile and Lean to be one of the most defining moments of his life, and considers helping others to improve their working life not to simply be a job, but a social responsibility. As an Agile Coach, he has worked with driving Agile transformations in organisations both small and large. He is one of the founding members of and an organiser of in his spare time. He is also the author of an open source book called Actionable Agile Tools, where he explains how he uses 15 of the tools he uses in his daily work as a scrum master and agile coach.

You can link with Jeff Campbell on LinkedIn, and connect with Jeff Campbell on Twitter.

Top 5 of 2015: Bad Apples that can destroy a team | Dominic Krimmer

How many and what kind of bad apples can you have in a team? Dominic describes his experience with team members that can quickly undo any Scrum Master’s work. We also talk about why some team setups just don’t work and what Scrum Masters should do about it.

About Dominic Krimmer

Dominic has worked as a Software Developer since 2001, being a Scrum Master since 2009. He has collected many cool experiences in agile methods in different companies like CHIP, Sixt, and HolidayCheck. And has a small Kanban implementation at a manufacturing site in Latin America is also under his belt! 🙂

You can connect with Dominic Krimmer on twitter and visit Dominic Krimmer’s blog.

Top 5 of 2015: Scrum master success is measured in business impact | Dominic Krimmer

The success of a scrum master is measured in business impact, and you should create your own definition of what that impact should be. Dominic explains his ideas of how to create your own definition of success and why, as a scrum master, you should focus on the business, not just the team.

About Dominic Krimmer

Dominic has worked as a Software Developer since 2001, being a Scrum Master since 2009. He has collected many cool experiences in agile methods in different companies like CHIP, Sixt, and HolidayCheck. And has a small Kanban implementation at a manufacturing site in Latin America is also under his belt! 🙂

You can connect with Dominic Krimmer on twitter and visit Dominic Krimmer’s blog.

Top 5 of 2015: How to help a team find its purpose | Luis Gonçalves

Purpose is one of the key motivators according to the classic “Drive” by Dan Pink. Luis shares with us how he works with teams to help them find their purpose and improve their performance as a team. Luis explains the main steps of a workshop that he uses to help teams get started, or re-started on the path to high-performance.

About Luis Gonçalves

Luis Gonçalves is a Co-Founder of Oikosofy, the Co-Author of the book “Getting Value out Agile Retrospectives”, a book which I use regularly to get inspired to organize innovative retrospectives. Luis is also an International Speaker and prolific Blogger. I don’t know where he gets the time to do all of this 🙂

Luis’ passion lies on the Management side of software development where he tries to apply what he has learned from the Management 3.0 books.

He is also a co-founder of a MeetUp group in Munich, Germany called High Performing Teams. A meetup he created to “Define the future of Management and Leadership”.

You can link up with Luis Gonçalves on LinkedIn, and connect with Luis Gonçalves on Twitter.

Zuzi Sochova on how to bring self-organization to a team

What helps teams self-organize? What are the things that support, or prevent self-organization? Zuzi explains and guides us through her own model for self-organization and how we, as Scrum Masters can help teams reach a level where they self-organize.

About Zuzi Sochova

Zuzi help companies and individuals to be more successful. She teaches teams and their managers how to be more efficient, how to provide better quality and how to communicate and organize teams so that people have fun, they are motivated and have high commitment. Zuzi helps teams and managers find out how to handle customer relationship to help them improve customer satisfaction.
You can visit Zuzi’s website at:, and link with Zuzi Sochova on LinkedIn, or connect with Zuzi Sochova on twitter, or your favorite conferece.

Marcus Hammarberg on visualizing work, and its impact on the system

When we introduce visualization methods in an already dysfunctional organization, there’s a tendency to see problems and point at the guilty parts. However, our dysfunctional processes are the result of the system conditions, not the people in the system. Marcus reminds us of that fact and asks us to hate the sin, not the sinner. He also shares a great tip to get started with visualizing the work in progress.

Marcus shared with us a discount code for all that purchase his book until October 14th, 2015. Don’t miss it, purchase the book at, and use the code scrumkan.

Marcus is the author of Salvation:The Bungsu Story, a fascinating account of a real-life crisis, and how Agile, Lean and Kanban saved the Hospital from bankruptcy! Twice! Get ready for the journey, it’s going to be a bumpy ride!

About Marcus Hammarberg

Marcus is a Software / agile consultant from Sweden on IT-sabatical leave in Indonesia, working for the Salvation Army hospitals there. And yes, using techniques from agile in that work even in non-software environments.
One of those approaches he is using is Kanban, as Marcus is the author of the book Kanban in Action with Joakim Sundén, don’t forget to go to, and get the book with the discount code scrumkan.
You can link with Marcus Hammarberg on LinkedIn, and connect with Marcus Hammarberg on twitter.

Juha Heimonen on the importance of visualizing work

We must visualize our work in many different ways to be able to understand it. This is the key lesson by Juha when we talk about understanding the system of work.
He mentions several tools we can use to visualize our work: Value Stream Mapping and Kanban being two examples. And we discuss Torbjörn “Tobbe” Gyllebring’s presentation on Kanban that explains how to use Kanban as an improvement catalyst: Kanban is not your process, let me explain why.

About Juha Heimonen

Juha is a entrepreneur, programmer, kanbanista and a unicorn. He calls Software a garden, and says that he tries to be a gardener tending the soil as well as the specific plants.
He is active in the local agile community in Jyväskylä, Finland and also quite active on twitter.
You can link up with Juha Heimonen on LinkedIn and connect with Juha Heimonen on twitter.
You can find out more about his thoughts on Fellowship and how he applies that in his own business at Flowa’s website and blog.