“Metrics is not about telling people do better. It’s about telling that story.” – Joshua McDonald
Joshua brings cycle time as his biggest current coaching challenge. The problem is familiar: when a Scrum Master points to a story with high cycle time, developers can feel blamed, even when the intent is learning. Joshua reframes the metric as a storyteller.
Instead of asking why someone took too long, he asks what journey the story went through, where it changed hands, where it waited, and what the team now knows that it did not know at the start. He also describes practical tactics: warn people in advance before discussing specific stories, keep the language gentle, avoid forcing people to explain themselves publicly, and sometimes skip the metric conversation entirely when the team needs encouragement more than analysis.
Metrics matter because they move coaching away from gut feeling and toward observable patterns. Used well, cycle time becomes a barometer for stress, bottlenecks, missing product owner review, and places where the team needs support.
Self-reflection Question: How do you introduce metrics so the team becomes curious about the system instead of defensive about individual performance?
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About Joshua McDonald
Joshua is endlessly curious about better ways of working. He helps teams grow by blending experimentation, creativity, and AI with practical coaching. When a meeting feels routine, he’s already testing a new approach to make it more valuable. Energetic and inventive, he turns everyday collaboration into opportunities for team growth.
You can link with Joshua McDonald on LinkedIn.
