Alidad Hamidi: When a Billion-Dollar Team Becomes Invisible

“Most of the times, it’s not teams that are self-destructive or anything… Simple analogy is when a flower is not blooming, you don’t fix the flower, you fix the soil.” – Alidad Hamidi

The team sat on the sidelines, maintaining a large portfolio of systems while the organization buzzed with excitement about replatforming initiatives. Nobody seemed to care about them. Morale was low. Whenever technical challenges arose, everyone pointed to the same person for help. Alidad tried the standard playbook—team-building activities, bonding exercises—but the impact was minimal. Something deeper was broken, and it wasn’t the team.

Then Alidad shifted his lens to systems thinking. Instead of fixing the flower, he examined the soil. Using the Viable Systems Model, he started with System 5—identity. Who were they? What value did they create? He worked with stakeholders to map the revenue impact of the systems this “forgotten” team maintained. The number shocked everyone: one billion dollars. These weren’t legacy systems gathering dust—they were revenue-generating engines critical to the business. Alidad asked the team to run training series for each other, teaching colleagues about the ten different systems they managed. They created self-assessments of skill sets, making visible what had been invisible for too long. When Alidad made their value explicit to the organization, everything shifted. The team’s perspective transformed. Later, when asked what made the difference, their answer was unanimous: “You made us visible. That’s it.” People have agency to change their environment, but sometimes they need someone to help the system see what it’s been missing. Ninety percent of the time, when teams struggle, it’s not the team that needs fixing—it’s the soil they’re planted in.

Self-reflection Question: What teams in your organization are maintaining critical systems but remain invisible to leadership, and what would happen if you made their value explicit?

Featured Book of the Week: More Time to Think by Nancy Kline

Alidad describes Nancy Kline’s More Time to Think as transformative for his facilitation practice. While many Scrum Masters focus on filling space and driving conversations forward, this book teaches the opposite—how to create space and listen deeply. “It teaches you to create a space, not to fill it,” Alidad explains. The book explores how to design containers—meetings, workshops, retrospectives—that allow deeper thinking to emerge naturally among team members.

For Alidad, the book answered a fundamental question: “How do you help people to find the solution among themselves?” It transformed his approach from facilitation to liberation, helping teams slow down so they can think more clearly. He first encountered the audiobook and was so impacted that he explored both “Time to Think” and this follow-up. While both are valuable, “More Time to Think” resonated more deeply with his coaching philosophy. The book pairs beautifully with systems thinking, helping Scrum Masters understand that creating the right conditions for thinking is often more powerful than providing the right answers.

In this segment, we also refer to the book Confronting our freedom, by Peter Block et al.

Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters

Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today! The Tips from the Trenches – Scrum Master edition audiobook includes hours of audio interviews with SM’s that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome!

About Alidad Hamidi

Alidad Hamidi

Alidad is a strategic advisor in human-centred transformation, focused on organisational design for autonomy, ownership, and impact. A recovering Agility Coach, he draws on years across delivery and coaching roles to help build organisations truly fit for humans—resilient, adaptive, and designed for people, not just processes.

You can link with Alidad Hamidi on LinkedIn. You can also visit his website at desirablefutures.group.

Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Internal Conference
Checklist
Internal Conference
Checklist
Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and TRANSFORM The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and TRANSFORM The way your team works
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Access three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
FREE! Audiobook Chapters: Overcome Team Resistance and Gain Leadership Buy-In
Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Your FREE ticket is on the way!
Check your inbox for details. Email us at ProductOwnerSummit.org if you have questions
Check Your Inbox For Details Email us if you have questions: ProductOwnerSummit@oikosofy.com
Your Ticket Is On The Way!