Lilia Pulova: Business Case Ownership—The Product Owner’s Core Duty

The Great Product Owner: Always Present and Inspirational

Lilia describes an exceptional Product Owner whose defining characteristic was consistent presence with the team. This presence went beyond just showing up – it was inspirational and made team members genuinely care about their delivery and the product they were building. The Product Owner served as the vital connection between the team and the organization’s wider mission, helping everyone understand how their work contributed to the bigger picture. This constant engagement and visibility created a motivated team that took pride in their product development efforts.

The Bad Product Owner: Unprepared and Responsibility-Shifting

Lilia encountered a Product Owner who exemplified poor practices by consistently arriving at backlog refinement meetings without any preparation, expecting developers to provide business context instead. This approach was fundamentally wrong because developers aren’t equipped to discuss business expectations or product direction – that’s the Product Owner’s responsibility. This individual habitually said “yes” to all tickets without consideration, shifted decision-making responsibility to the team, and relied on architects to manage the product and determine sprint priorities. Product Owners must own the business case rather than delegate it, and keep the business rationale constantly visible to the team.

Self-reflection Question: How do you ensure your Product Owner maintains proper preparation and ownership of business decisions rather than shifting these responsibilities to the development team?

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Shift: From Product to People Cover

Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.

🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.

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About Lilia Pulova

Lilia Pulova, a former Business Intelligence Analyst, discovered her passion as a Scrum Master by chance. A natural communicator with a love for languages, she now bridges the gap between business and tech, translating complex needs into streamlined processes that boost productivity and keep teams aligned and focused.

You can link with Lilia Pulova on LinkedIn. 

Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Internal Conference
Checklist
Internal Conference
Checklist
Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and TRANSFORM The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and TRANSFORM The way your team works
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Access three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
FREE! Audiobook Chapters: Overcome Team Resistance and Gain Leadership Buy-In
Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
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