Marina Lazovic: How to Introduce Data-driven Decision Making to Skeptical Agile Teams

Marina describes her experience introducing data-driven decision making to help teams improve their processes. Starting with basic metrics like velocity, she gradually expanded to more sophisticated data points such as how long items remain in specific workflow states. She emphasizes the importance of introducing these concepts naturally into daily work and using the data to spark meaningful conversations with both the team and Product Owner. By examining why items were stuck and for how long, the team uncovered underlying issues they could address. Marina also explains how she used historical data to inform sprint planning, making estimates more realistic. Her approach focused on simplicity—introducing one data point at a time, avoiding jargon, encouraging teams to discover problems themselves, and empowering them to develop their own solutions rather than imposing answers.

Self-reflection Question: What single data point could you start tracking that might reveal the most important improvement opportunity for your team?

The Scrum Master Toolbox Podcast Recommends…

🔥 In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching! 🔥

Shift: From Product to People Cover

Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.

🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.

Buy Now on Amazon
The Scrum Master Toolbox Podcast Recommends…

About Marina Lazovic

Marina is a Scrum Master and Kanban Trainer from Belgrade, Serbia, with nearly a decade in the IT industry. Though not from a technical background, she is passionate about helping development teams and organizations optimize processes and build great products using Agile. She thrives on driving efficiency and fostering collaboration.

You can link with Marina Lazovic on LinkedIn.

Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Internal Conference
Checklist
Internal Conference
Checklist
Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and TRANSFORM The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and TRANSFORM The way your team works
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Access three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
FREE! Audiobook Chapters: Overcome Team Resistance and Gain Leadership Buy-In
Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Your FREE ticket is on the way!
Check your inbox for details. Email us at ProductOwnerSummit.org if you have questions
Check Your Inbox For Details Email us if you have questions: ProductOwnerSummit@oikosofy.com
Your Ticket Is On The Way!