Drew Craig: Adapt and Evolve, Navigating Change in Agile Digital Marketing

In this episode, Drew shares insights on leading change in a non-technical domain, specifically digital marketing transformation. Recognizing the mismatch in training materials, he advocates tailoring content to the industry’s needs. Drew emphasizes the importance of adapting roles, seating layouts, and collaborating with local process teams to align with agile principles. Working closely with leadership, he underscores the significance of feedback loops for refining strategies. The episode explores how a system-wide transformation, including process owners, led to accelerated delivery cycles.

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As Scrum Master we work with change continuously! Do you have your own change framework that provides the guidance, and queues you need when working with change? The Lean Change Management framework is a fully defined, lean-startup inspired change framework that can be used as the backbone of any change process! You can buy Lean Change Management the book at Amazon. Also available in French, Spanish, German and Portuguese.

About Drew Craig

Drew calls himself an Agile Coach for humans; inspiring growth for individuals, teams, and systems to be better together. In all of his roles, the connection has been the people. He is passionate about establishing sustainable and simple processes, techniques, or insights as mechanisms toward self-sufficient and empowered systems.

You can link with Drew Craig on LinkedIn and connect with Drew Craig on Twitter.

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This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
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Read about Visualization and TRANSFORM The way your team works
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Access three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
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Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
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