Merry Christmas, everyone! This is the first of 5 BONUS episodes for this Christmas week, each of these episodes complements one or more modules of the Coach Your Product Owner e-course available at bit.ly/coachyourpo.
In this episode, we delve into one of the crucial aspects of the Product Owner role: defining, measuring, and leveraging Business Value.
Why We Need To Help Product Owners Define Value
We start the episode with an anecdote about training Product Owners. Many of those POs faced the common challenge of delivering from a well-defined, high-pressure backlog, which led them and their teams to “be a slave to the backlog.”
Those PO’s understood during the training, that having a crystal clear definition of value turned the decision-making process into a more straightforward one.
The Importance Of Strategy In Defining Value
Not every company has a crystal-clear strategy. And having a clear strategy is critical to be able to have conversations about what value means for a specific organization. In this episode, we also talk about how we can help PO’s facilitate conversations with key stakeholders to align the product with the company’s success metrics.
Translate the Product’s Strategic Goal into a Concrete Measurable Goal
Eventually, once the strategy for the organization, and the product are clear, we need to turn the company’s strategy into tangible, measurable goals for the product. In this episode, we walk through an example, we learn about Luke, the Scrum Master, assisting Leya, the ambitious PO, in reducing call center wait times through strategic experiments.
- Understand Company Strategy
- Link Product to Strategy and Goals
- Define Specific, Measurable Metrics
This Episode Is A Companion To The Following Coach Your PO E-Course Modules
This episode is a companion, and a complement to the following Coach Your PO e-course modules:
- Module 2 (Version 2.0): Onboarding New Product Owners
- Module 8: Critical Documents and Artifacts for Product Owners (featuring impact mapping)
- Module 3 (Version 1.0): Metrics That Drive Product Success
To learn more about the e-course, and to purchase it, visit bit.ly/coachyourpo.
If you think that getting coaching is a better option yourself, you can contact us at firstname.lastname@example.org
Keep learning, keep helping your team, and have a wonderful Christmas!
The Ultimate Guide to Supporting Product Owners as a Scrum Master
Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.
About Vasco Duarte
Vasco is a leading voice in the agile community, known for his contributions to the development of agile methodologies and practices. He is the co-founder of Agile Finland and the host of Scrum Master Toolbox Podcast, the most popular Agile podcast in the world, which has more than 10 000 000 unique downloads. He is also the author of “NoEstimates: A novel look at how Agile can transform software development, making it both more sustainable, as well as incredibly profitable.” Vasco is a keynote speaker at many conferences and events, sharing his knowledge and experience with the agile community. With his passion and expertise in agile, Vasco has made a significant impact on the way software development is done today, helping organizations to become more efficient, flexible, and responsive to changing requirements.lYou You can link with Vasco Duarte on LinkedIn and connect with Vasco Duarte on Twitter.