The Great Product Owner: Marty Cagan’s Influence, Inspiring Excellence in Product Ownership
In this segment, Andrew emphasizes the importance of moving POs out of engineering and into the business to better understand business needs. Inspired by Marty Cagan’s book “Inspired”, this great PO excelled in writing effective stories and facilitated closer collaboration between developers and customers. They viewed the engineers’ involvement with customers as a helpful aid rather than a threat. This shift toward self-management empowered the team and enabled faster delivery of products. A great PO plays a crucial role in fostering collaboration, understanding business requirements, and driving successful outcomes.
The Bad Product Owner: The PO that could not communicate requirements effectively, and what to do about it
In this segment, Andrew discusses the challenges that arise from having a bad Product Owner (PO). These POs excel in discovery but struggle to communicate effectively with the team, leading to frustration and a lack of trust. Andrew suggests coaching the POs in writing clear stories and focusing on value and prioritization. Interrupting the team’s work is another issue to avoid. He emphasizes the importance of well-defined acceptance criteria in stories. Andrew also notes that problems with bad POs often stem from organizational issues rather than individual skills. Bringing the team closer to the discovery work can help address these challenges effectively.
The Ultimate Guide to Supporting Product Owners as a Scrum Master
Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.
About Andrew Mitchell
Andrew prioritizes people when building products, aiming for happy and engaged employees who create great products and serve customers well. He emphasizes trust, psychological safety, servant leadership, and believes Scrum is the best framework to achieve these goals.
He was also a host of the Product Owner Summit 2023, where we collaborated.
You can link with Andrew Mitchell on LinkedIn.
