David Wallace: When Agile teams care more about the product than its users

In this team, we could see the team members cared for the product they were working on. However, they cared so much, they started to allow themselves to “dive into the code and refactor” at will. Eventually, that care for the product was translated into an anti-pattern: caring more about the code, than the people using the product. Does your team care more about the product than the users? In this episode, we share some tips on how to handle that Agile anti-pattern of caring more for the product than the users.

Featured Book of the Week: The human side of Agile by Gil Broza

In The human side of Agile by Gil Broza, David found insights on how to focus on the people in the team, and the organization that is adopting Agile. The book helped David understand that, even if it is tempting to focus on the tools and processes, the core of Agile adoption is focusing on people. 

In the same vein, the Scrum Master Toolbox Podcast published a book that is exactly about how to focus on people in your Agile adoption. If you want to know more, download your free chapters to Shift from Product to People, a book by Michael Dougherty and Pete Oliver-Krueger.

How can Angela (the Agile Coach) quickly build healthy relationships with the teams she’s supposed to help? What were the steps she followed to help the Breeze App team fight off the competition? Find out how Angela helped Naomi and the team go from “behind” to being ahead of Intuition Bank, by focusing on the people! Download the first 4 chapters of the BOOK for FREE while it is in Beta!

About David Wallace

David Wallace is an agile coach with 25 years of experience in the IT industry. He’s a passionate Agilist and the cohost of the Heart of Agile – Boulder meetup group. He’s currently based in Denver as a Product Delivery Coach at Xero, a New Zealand-based cloud accounting software company. 

You can link with David Wallace on LinkedIn and connect with David Wallace on Twitter.

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