Ademar Perez: Destroying products, one feature at a time

In this episode, we talk about the contrast between the PO that only wants more features, and the PO that focuses on understanding and communicating the “big picture”.

The Great Product Owner: The Big Picture PO

Ademar’s example of a great PO was a person that was able to effectively communicate the Vision and convincingly justify the “why” for the stories presented to the team. This PO was intimately aware of the goals and direction of the business, and was able to regularly and constantly remind the team of the “big picture”. 

The Bad Product Owner: The “more features” anti-pattern

The team was able to work well within the Scrum framework, however, the PO only asked for “more features”. For this PO, “shipping more features” was just enough. The PO did not talk or explain the business goals and the outcomes for the work asked of the team.  

Are you having trouble helping the teamwork well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Ademar Perez

Ademar Perez is cultivating high-performing product teams as an Agile Coach at Xero. He fell in love with the Agile way of working after seeing 5 to 6 scrum teams collaborate to develop a customer-facing application. Since then, Ademar has helped over 30+ teams become self-organizing and high-performing.

You can link with Ademar Perez on LinkedIn

Get The Booklet!
How to deliver on time and eliminate scope creep By scoping projects around outcomes and impacts, not requirements!
Get the Product Owner Booklet!
Avoid scope creep! And learn to scope projects around impacts and outcomes, not requirements!
Get These Valuable Lessons Today!
Down-to-earth, hard-earned Scrum Masters lessons and the Tips from the Trenches e-book table of contents, delivered by email
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Internal Conference
Checklist
Internal Conference
Checklist
Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and TRANSFORM The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and TRANSFORM The way your team works