Ben Maynard: The relationships of a Scrum Product Owner

Being a PO is not only about the backlog items, it is mostly about collecting feedback and involving the right people in the product development. We talk about the 5 relationships of a Product Owner

The Great Product Owner: The 5 relationships of a Product Owner

Ben starts by sharing “the 5 relationships of a Product Owner”, and how great PO’s focus on building those relationships, not only on the backlog items they need to create. In this segment, we talk about a PO that spent their time learning the practices that were required to be able to work with those “5 relationships”, and help the team develop a simple initial impact map that would help them throughout the project.

In this segment, we refer to the LeSS framework for scaling Agile and Scrum.

The Bad Product Owner: 4 critical PO anti-patterns

Ben discusses a particular anti-pattern for the Product Owner: the PO that created the backlog alone in their room, without talking to the team. We discuss how this anti-pattern leads to the team feeling they are “out of the loop”, and be disconnected from the real customer needs. In this episode, we also refer to the following anti-patterns:

  • The PO as a requirements manager; 
  • The PO going in between teams, not allowing them to talk to each other;
  • The PO as the Analyst, instead of Product Owner.


Are you having trouble helping the team working well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at: 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Ben Maynard

Ben is an experienced coach, trainer, and mentor assisting senior leaders in medium to large organizations with organizational design and the cultural repercussions. 

You can link with Ben Maynard on LinkedIn and connect with Ben Maynard on Twitter.

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