Arjay Hinek: The 4 Product Owners of the Apocalypse

The balance between Vision and detailed guidance can make or break a PO. We also discuss the 4 PO’s of the Apocalypse. A tale about some of the worst PO anti-patterns.

The Great Product Owner: Balancing Vision and detailed guidance.

We talk about the careful balance between Vision and details that describes a great Product Owner’s ability to keep the team focused on the Vision while helping define the necessary details that teams need guidance on. A great PO is also able to communicate the Vision in the form of a definition of success through storytelling and the use of metaphors.

In this segment, we also refer to The Leader’s Guide to Radical Management by Stephen Denning.

The Bad Product Owner: The 4 Product Owners of the Apocalypse

In this episode, Arjay walks us through what he describes as the 4 Product Owners you meet in hell. He then explains how those patterns happen in reality with the help of a real-life story of a PO he worked with. From this conversation, it becomes clear how critical it is to help Product Owners through our work as Scrum Masters.


Are you having trouble helping the team working well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at: 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Arjay Hinek

Arjay has been an Agilist for over a decade. In the last few years he’s focused on Agile and “product development” for non-software applications. A considers himself a teacher at heart, he uses metaphors and story-telling to help others see their challenges from a different perspective and overcome them. 

You can link with Arjay Hinek on LinkedIn and connect with Arjay Hinek on Twitter

You can follow Arjay’s blog at

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