Simon Flossmann: The Proxy PO that worked for a team of Product Owners

In this episode, we talk about collaboration with customers, and how that can help the team and PO to work well together. And we discuss what happens when the PO is only a proxy to multiple other PO’s.

The Great Product Owner: The Great Collaborator 

Great Product Owners are able to collaborate closely with the stakeholders and customers. In this segment, we talk about the PO that was able to communicate with the customers in a way that helped him bring insights and knowl3edgte to the team so that the team could understand better the problems the customers were facing, and come up with innovative solutions.

The Bad Product Owner: The Proxy PO that worked for a team of Product Owners

When the PO is nothing but a proxy for another decision-maker, the team will suffer. In this segment, we talk about a PO proxy that had several big obstacles in their way: there were multiple PO’s to work with (a team of PO’s), and on top of that a “chief PO”. How can a PO succeed when they are unable to make decisions? How can the Scrum Master help that PO? Listen in to learn about Simon’s approach in that situation.


Are you having trouble helping the team working well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at: 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Simon Flossmann

Simon helps teams effectively use Scrum and an agile mindset to deliver products and services that matter! As a Scrum Master and Professional Scrum Trainer, licensed by, he supports teams and organizations of varying sizes in a wide range of business domains, like automotive, home appliance, energy sector, federal government agency, and insurance.

You can link with Simon Flossmann on LinkedIn and connect with Simon Flossmann on Twitter.

You can follow Simon Flossmann’s writings on this home page.

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