Thomas Kofoed: Coaching the PO together with the Scrum team

Great Product Owners can tell stories, and motivate the team. They focus on the Vision and the “why” questions. In contrast, the anti-pattern we discuss in this episode is that of the command and control PO, who wants to know who’s working on what, and how they are doing it.

The Great Product Owner: The Great Storyteller

Thomas shares with us what a great storyteller Product Owner looks like. We discuss the impact of storytelling, and the need for the PO to be constantly learning so they can bring the right information and answer the team’s questions.

The Bad Product Owner: Coaching the PO together with the Scrum team

What should a PO focus on? In this segment, we discuss how the command-and-control PO’s focus on the wrong topics, and miss the most important aspects of their work. We also discuss how to encourage the team members to help coach the PO towards the most effective behaviors and actions.


Are you having trouble helping the team working well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at: 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Thomas Kofoed

Passionate Agile Coach / Scrum Master. Thomas focuses on engaging people while helping organizations and teams evolve their products guided by the feedback from their customers/users. 

Thomas switches between Facilitation Coaching and Teaching (sometimes Mentoring). He’s open about his purpose and that he strives to get his teams to where they don’t need him but might miss him 🙂 

You can link with Thomas Kofoed on LinkedIn

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