Marianne Erickson: Fostering collaboration between Product Owner and Scrum team

In this Product Owner episode, we focus on the closeness of collaboration and the shared direction between PO and team. We discuss what Scrum Masters can do to help bridge that gap and improve collaboration between PO and team.

The Great Product Owner: Creating the feeling of “team” between PO and Scrum team

Great Product Owners can engage the team, help them focus on the goals. But the PO’s role is not only about communicating, it is about creating a sense of a shared future. In this segment, we talk about how clear goals can help the team and the PO feel they are part of the team, and collaborate effectively.

The Bad Product Owner: The great dictator

Product Owners may try to dictate the focus and tasks to the team. When that happens, the team and PO start drifting apart. As Scrum Masters we must be aware of “how close” PO and team are so that we can tackle the distancing between them, and bring them together with techniques like shared goals, better Story writing techniques (e.g. Story Map), and other approaches.


Are you having trouble helping the team working well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at: 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Marianne Erickson

Always an enthusiastic Agilist, Marianne is proud to be a part of the Agile Transformation Team at AAA, a company that empowers its team members to learn, grow, empower, and do the right thing! 

You can link with Marianne Erickson on LinkedIn and connect with Marianne Erickson on Twitter

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