Charles Rodriguez: How to help the PO focus on value

In this episode, we talk about the PO’s role inside the team, and how we can help Product Owners focus on value.

The Great Product Owner: The PO who focuses on team success

The Product Owner in Scrum is a very difficult role, maybe even a super-human role. Unless we start thinking about the role as part of the success of the team, rather than the only responsible for the product. Great Product Owners focus on helping the team succeed, and learn to say “no” to everything that gets in the way, even if that’s a feature they “love”.

The Bad Product Owner: The PO that focuses on the “how” instead of the “why” 

When a PO focuses on the “how”, they miss their ability to communicate with the team in a way that describes what value is. The Value should be the center of the PO’s attention, but when the PO starts telling the team “how” something should be developed, they lose time outside the “value conversation”. In this episode, we explore ways to help the PO focus on, and define value for the team.

In this segment, we refer to an insight by David Hussman called “Dude’s Law” (Value = Why? / How?).

Are you having trouble helping the team working well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at: 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Charles Rodriguez

Charles has been working in software development for 16+ years with roles ranging from a database developer to manager to agile coach all in an effort to ‘try to make things better’ for future generations joining the IT industry.

You can link with Charles Rodriguez on LinkedIn and connect with Charles Rodriguez on Twitter.

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