Addo de Visser: The Business Centric Product Owner as a success patter for the PO role

Product Owners are also responsible for the success of their products, not just for the content (user stories, etc.) they help develop. We discuss how PO’s with a business focus have a positive impact on the teams they work with. We also discuss what happens when the PO is overbearing and pushy towards the team.

The Great Product Owner: The business-centered PO

Product Owners are responsible for the success of the products they own, but also for the business success of those products. Addo shares some of the aspects that help PO’s succeed, like being physically present with the team, or making sure the team and the PO get together on the same location regularly, when working with a distributed team.

The Bad Product Owner: The overbearing, and pushy PO

When PO’s are overbearing and patronizing, they inadvertently cause the team members to step back and not share their insights and ideas. There’s a risk that team members will do only what they are “told” because they lose motivation. In this segment, we discuss how Scrum Masters can help these PO’s learn to allow the team to participate actively in the product design.


Are you having trouble helping the team working well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at: 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Addo de Visser

Addo is a good team player, has a broad experience in different roles (Agile Coach, Scrum Master). Trainer in Agile. He communicates very well within all levels of an organization. He is motivated by structuring, getting people to work together towards a common goal, and bridge the gap between Business and IT. 

Addo is the author of a book on Agile. Addo’s book in English: “Agile: the times they are a-changing”. Addo’s book in Dutch: “Agile: the times they are a-changing”.

Remember: the profit of the book goes completely to program for children in developing countries!

You can link with Addo de Visser on LinkedIn and connect with Addo de Visser on Twitter.

You can also visit Addo’s page on Cap Gemini Academy.

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