Jim Sammons: The Feature Owner anti-pattern in the Scrum Product Owner role

Confidence is one of the symptoms you are in the presence of a good Product Owner, when you add to that the ability to articulate the reasons for the decisions made as well as using data and analysis to support decisions, we know we have a great PO working with us.

We also talk about the consequences from creating an implicit or explicit competition between Product Owners.

The Great Product Owner: The confident and articulate Product Owner

A great Product Owner will have a clear Vision of their product, but that’s not the only characteristic they exhibit. They can also clearly defend their Vision, using data, and analysis they’ve made. They intimately understand their product, business and customers. As they move away from “guessing” as a practice, they are not afraid to have difficult conversations about the product.

The Bad Product Owner: The Feature Owner anti-pattern

Let’s imagine that your company creates an internal competition among teams and Product Owners. What will happen then?

We discuss the consequences on the PO role that Jim has witnessed.

In this segment, we refer to the work by Daniel Vacanti.


Are you having trouble helping the team working well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at: bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Jim Sammons

Jim is currently a Professional Scrum Trainer with Scrum.org and works with an amazing team at Insight as an Agile Coach and trainer for their clients around the world. His time as a Scrum Master was awesome and fueled his passion for agility at all levels.

You can link with Jim Sammons on LinkedIn and connect with Jim Sammons on Twitter.

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