Sebastian Reverso: The PO who as able to be the Voice of the Customer

In this episode, we discuss two very different Product Owner patterns. We talk about a PO that felt their role was to be the voice of the customer, and the PO who felt the team was merely a “service provider” and they were the “outsider” who would demand service.

The Great Product Owner: The voice of the customer

This Product Owner had faced real customers. The PO worked previously in customer services and had to face the customer regularly. As she started working with the team, she was able to convey her ideas clearly, and from the customer’s point of view. At the same time, she did not interfere with the team’s technical discussion, letting them decide how the team would implement those ideas in practice.

The Bad Product Owner: The “outsider” PO

This particular Product Owner was stuck with the idea that the PO is not part of the team. That led to several problems. For example, the team would end up reporting “status” to the PO in the dailies and ended up trying to push more stories into the sprints. In this segment, we discuss how we can help PO’s that have that “outsider” perspective and how to get to a point when the PO feels like they are part of the team.


Are you having trouble helping the team working well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at: 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.


About Sebastian Reverso

Sebastian is from Tucuman, Argentina. He has been working as a software developer since 2012 and as a Scrum Master since 2017. 

Among his favorite activities are mountain biking and football (soccer).

You can link with Sebastian Reverso on LinkedIn and connect with Sebastian Reverso on Twitter.

Leave a Reply

Your email address will not be published. Required fields are marked *