Jaime Bartol: Introducing Scrum to a marketing team

In this episode, we discuss how Scrum Masters can introduce Scrum to non-software teams. Specifically, we share the story of a marketing team, and how Scrum was introduced. 

We discuss the differences between Scrum for Software and Scrum for non-software teams. We share tips on how to introduce Scrum to non-software teams. Finally, we review how Agile principles can help Scrum Masters find the right practices for non-software teams.

About Jaime Bartol

Jaime has been a ScrumMaster/Agile Coach for 6 years with experience in large organizations as well as startup teams! She has worked with frontend and data engineering teams and even brought Agile to awesome marketing teams! Jaime’s passion is about teams and using Agile/Scrum fundamentals to elevate efficiency, productivity, and joy!

You can link with Jaime Bartol on LinkedIn.

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