Selling Agile – How to get Buy-In from Management? – Q&A with Jeff Campbell

Jeff is the author of Actionable Agile tools (available on Amazon, and direct from the author at He joins us on this series of Q&A shows to answer questions you’ve submitted. You can submit your questions via our survey (short, about 2 min to fill-in) or by tweeting us @scrumpodcast with #agilejeff.

In this episode, we talk about getting management to be involved and buy-in to the agile transformation.

How do you get management to buy-in to the Agile transformation

You, as I have for sure, have seen companies where Agile starts with a dictate from management, it is pushed top-down by management. They say: We all need to get more agile!

But when I go it and ask, why do you want Agile? They usually lack the business reasons. It’s all a bit fuzzy.

Even if the team is on-board, management is not. Management change is outside of the span of control of the team, and then their resistance keeps coming back in the retrospectives but end up being considered not actionable and thus simply create frustration

How have you been able to break through that gate of IT and start talking about the wider Agile adoption?

Resources and tools

During this episode, we refer to the book Lean Change Management by Jason Little.

About Jeff Campbell

Jeff Campbell is the author of Actionable Agile Tools, a book with practical tools and practices to help you amplify your impact as a coach and Scrum Master

Jeff is an Agile Coach who considers the discovery of Agile and Lean to be one of the most defining moments of his life and considers helping others to improve their working life not to simply be a job, but a social responsibility. As an Agile Coach, he has worked with driving Agile transformations in organizations both small and large.

Jeff is also involved in the Agile community and is one of the founding members of Gothenburg Sweden’s largest agile community at 1500+ members, and he also organizes the yearly conference

You can link with Jeff Campbell on LinkedIn and connect with Jeff Campbell on Twitter.

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