Angel Diaz-Maroto on empathy and the critical role of the Product Owner

Scrum has a foundational story that many of us know. The Pig and the Chicken story. Through that story we learn that in Scrum there are “insiders” (the Pigs, who are committed), and outsiders (the Chickens, who are merely involved). The role of the Product Owner is often looked at as a “chicken”, however Angel relates a different perspective. He talks about the critical role of the Product Owner in a Scrum team as well as the approach he used to bring the Product Owner role back into the team.

About Angel Diaz-Maroto

Angel is a seasoned and very energetic Agile coach and a frequent speaker at international conferences and Agile events in Europe and America. He is Certified Scrum Coach. Currently he is member of Agilar, one of the leading Agile coaching firms in Europe and Latin-America.
He is now at Agilar, but before he was the leader at one of the biggest Agile transformations in europe, including business and IT at the Spanish branch of a multinational bank (ING). He lead the transformation from the trenches and starting from scratch. He as more than 15 years of experience in many different roles and is a professor at ESNE (University School of design, innovation & technology).
You can link up with Angel Diaz-Maroto on LinkedIn and connect with Angel Diaz-Maroto on Twitter.

Bob Marshall on Empathy, NVC, and other approaches to help develop organizations

In this very special episode we talk with Bob Marshall, aka Flowchainsensei on twitter. We discuss some of his outstanding work:
The Marshall model, where Bob Marshall explores the different types of mindsets and their influence on the effectiveness of organizations.

Simply put, the Model explains how the effectiveness of any knowledge-work organisation is a direct function of the kind of mindset shared collectively by all the folks working in the organisation – managers, executives and employees, all. – Bob Marshall

The Anti-matter principle, where Bob explores a single, overarching principle that could guide the actions of those that take Agile seriously.

“Attend to folks’ needs.” — Anti-matter principle

Empathy as a key skill for Scrum Masters

We also discuss one of the key skills for Scrum Masters: Empathy. How to develop it, and what resources are available for those that want to grow their ability to experience empathy.
We mention resources such as videos by Marshall Rosenberg and Carl Rogers.

The Story of the Anti-matter principle

If you are familiar with the anti-matter principle, you have probably wondered where the idea came from. Bob explains the organizational setting that led him to develop what he later called the anti-matter principle. In this section we also discuss the Theory X and Theory Y contrasting theories of management, developed by Douglas McGregor in his famous book: The Human Side of the Enterprise.

A special attention is given in our conversation to the impact of Extrinsic Motivators on the degrading of organizational performance over time. A must listen, if you ask me 🙂

Enjoy this first special episode of the Scrum Master Toolbox Podcast.

About Bob Marshall

Bob Marshall has been at the forefront of Digital Business for more than twenty years.
Throughout, he has consistently inspired people to improve their effectiveness – along with the effectiveness of their teams and organisations. He spent three years as founder and CEO of Familiar, Europe’s UK’s first one hundred percent Agile software house and digital consultancy start-up, serving major Digital Business clients in Telecoms, Finance, Travel, Media, and eBusiness.
He has for the past fifteen years headed Falling Blossoms – a Digital Business Consultancy advising organisations how best to go about applying Digital to achieving their business objectives.

He is also the co-founder of the Rightshifting movement, and the creator of the Marshall Model (Dreyfus for the organisation), as well as Prod•gnosis, Emotioneering and FlowChain; the enterprise-wide approach to developing software-intensive products and services.

He has also pioneered the application of psychology and psychotherapy techniques to Digital Business and Digital Business Transformation.

You can find Bob Marshall on Twitter, and link with Bob Marshall on Linkedin.
You can read his regular postings on the Flowchainsensei blog.