Angel Diaz-Maroto on empathy and the critical role of the Product Owner

Scrum has a foundational story that many of us know. The Pig and the Chicken story. Through that story we learn that in Scrum there are “insiders” (the Pigs, who are committed), and outsiders (the Chickens, who are merely involved). The role of the Product Owner is often looked at as a “chicken”, however Angel relates a different perspective. He talks about the critical role of the Product Owner in a Scrum team as well as the approach he used to bring the Product Owner role back into the team.

About Angel Diaz-Maroto

Angel is a seasoned and very energetic Agile coach and a frequent speaker at international conferences and Agile events in Europe and America. He is Certified Scrum Coach. Currently he is member of Agilar, one of the leading Agile coaching firms in Europe and Latin-America.
He is now at Agilar, but before he was the leader at one of the biggest Agile transformations in europe, including business and IT at the Spanish branch of a multinational bank (ING). He lead the transformation from the trenches and starting from scratch. He as more than 15 years of experience in many different roles and is a professor at ESNE (University School of design, innovation & technology).
You can link up with Angel Diaz-Maroto on LinkedIn and connect with Angel Diaz-Maroto on Twitter.

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